Nassau Next | Tourism & Destination Development

A Nassau County Tourism Strategy and Destination Project

The goal of Nassau Next - a Tourism Strategy and Destination Project - is to create a roadmap for the future of Nassau County and enhancing the tourism economy. Positioning new areas of the county will help to capture an increased share of tourism spending while maintaining the momentum that currently exists on Amelia Island. The project will deliver a ten-year roadmap for creating jobs, expanding the economy and improving quality of life for visitors and residents.

Amelia Centre ST

Creating the Roadmap in 4 Phases

The JLL Process 


Phase 1: Listen and Meet

Countywide interviews, focus groups and a community survey. Community survey closed on June 30, 2022

Happening Now

Phase 2: Research & Gather

Counting the County’s destination assets, including lodging analysis

Coming Soon

Phase 3: Vision and Strategize

Listing the County’s tourism priorities, including recommendations for positioning and organization

Phase 4: Activate and Recommend

Final plan including recommendations for activation and how to measure success

Three people kayak in the marsh

Moving into Phase 2: Research & Gather

The survey seeking community input on the future of tourism in Nassau County closed on June 30, 2022. ...
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Up Now & Next: It’s all about tourism

Expert travel and tourism firm JLL is at work listening to stakeholders – from County and City Commissioners ...
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Up Now & Next: The Future of Tourism in Nassau County

It all began in the early days of 2020 – just about the time lockdowns started. But that ...
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