A Nassau County Tourism Strategy and Destination Project
The goal of Nassau Next - a Tourism Strategy and Destination Project - is to create a roadmap for the future of Nassau County and enhancing the tourism economy. Positioning new areas of the county will help to capture an increased share of tourism spending while maintaining the momentum that currently exists on Amelia Island. The project will deliver a ten-year roadmap for creating jobs, expanding the economy and improving quality of life for visitors and residents.
Creating the Roadmap in 4 Phases
The JLL Process
Phase 1: Listen and Meet
Countywide interviews, focus groups and a community survey
Phase 2: Research & Gather
Counting the County’s destination assets, including lodging analysis
Phase 3: Vision and Strategize
Listing the County’s tourism priorities, including recommendations for positioning and organization
Phase 4: Activate and Recommend
Final plan including recommendations for activation and how to measure success
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