Three people kayak in the marsh

Moving into Phase 2: Research & Gather

The survey seeking community input on the future of tourism in Nassau County closed on June 30, 2022. With over 500 surveys completed, JLL will now conduct the analysis of the stakeholder survey. The Nassau County Tourism Strategy and Destination Project is moving into Phase 2: Research & Gather. JLL will evaluate the digital presence of the destination as well as conduct analysis of proposed assets/developments with potential tourism impact. JLL will assess this impact against the potential target markets for both fly and drive opportunities. An update on the Research & Gather phase be presented at the AITDC meeting on September 9th. JLL will then move into Phase 3: Vision and Strategize, to develop key priorities and recommendations before finalizing the plan in Phase 4: Activate and Recommend.

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